About

MSG Group stands at the forefront of engineering innovation, blending advanced design with unmatched craftsmanship.

Who we are

MSG Group is an aviation technology company developing next-generation automated systems for aircraft cleaning, maintenance and inspection.

Our vision

To become the global leader in automated aircraft maintenance infrastructure, supporting airports and airlines in achieving operational excellence, sustainability goals and ESG targets.

Our mission

To transform aircraft ground operations by reducing downtime, improving efficiency and enabling sustainable aviation practices.

Company history

From an idea to a global solution

  1. 2009

    Idea is born

    Svein Gunnar Mæland came up with the idea when his brother’s flight home for Christmas was severely delayed due to bad weather and chaos at the de-icing facilities.

  2. 2011

    Research + potential

    Mæland spent hundreds of hours talking to professionals in the aviation industry and realised the potential of his solution.

  3. 2013

    Successful test

    Successful test of the test arm at Notodden.

  4. 2015

    First prototype

    The first small-scale prototype was ready in October 2015.

  5. 2016

    Seal of Excellence

    Received the Seal of Excellence and EUR 2.5m from the European Commission Horizon 2020 SME Research and Innovation Programme.

  6. 2017

    Build at Skien Airport

    Construction of the washing and de-icing system at Skien Airport Geiteryggen in Norway started.

  7. 2018

    Demo + opening

    January: MSG’s own Boeing 737 arrives at Skien Airport Geiteryggen. The aircraft is vital in the testing and demonstration of MSG’s solution.
    September: Norwegian Prime Minister Erna Solberg opened the Multi Solution Gate.

  8. 2025

    Sales negotiations

    Increased maturity in sales dialogues with potential customers in Europe and other parts of the world.

30+Years of aviation experience

Our founder

The mind behind MSG Group

Svein Gunnar Mæland

Founder

Svein Gunnar Mæland is a highly experienced entrepreneur and engineer with over 25 years’ experience of business and project management and a hugely successful track record in managing and successfully delivering innovative, collaborative R&D projects.

Svein Gunnar has a team of highly skilled professionals with various qualifications supporting him, including engineers, technicians, IT personnel, software developers and business development specialists.

Partner with MSG for Aviation Excellence

With 20+ years of experience and proven expertise, MSG is ready to deliver solutions tailored to your needs.

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